Brilliance in the Basics (of Product Management)

The Marine Corps preaches “be brilliant in the basics.” Often we may be tempted to get fancy to use the latest sexiest gear and cool new techniques. But the highest payoff is almost always reflecting back on the most basic competencies and becoming brilliant in those. To do this as a Product Manager: Start with …

What is an “Offering Manager”?

And for that matter what is an “Offering?” Or a “Product” or a “Feature” and how do you know the difference between them all? What is an Offering Manager at IBM? A Product Manager? What is an Offering? How can you tell the difference between a Product and a Feature? Why can’t you just give …